Free Online Course on Strategy of Content Marketing

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The University of California, Davis is offering free online course on Strategy of Content Marketing. This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Extension.
In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. The course will start on April 9, 2018.

Course At A Glance

Length: weeks
Effort: 5 hours pw
Subject: 2-3 hours/week
Institution: University of California, Davis and edx
Languages: English
Price: Free
Certificate Available: Yes
Session: Course Starts on April 9, 2018


Why Take This Course?

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably.

Learning Outcomes

Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.

Instructors

Sonia Simone, Chief Content Officer
Rainmaker Digital, LLC


https://www.coursera.org/

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